HARIBO

A complete rebranding of the iconic confectionery brand Haribo, including a refreshed visual identity and a comprehensive brand manual.

Branding

Brand_Manual_Haribo_Beril_Ozsarac_Page_02

ABOUT THE PROJECT

The project explores a modernized approach while preserving the brand’s playful essence and nostalgic appeal.

May, 2024

An individual project developed as part of the Basic and Logo Design course during the first year of the BA in Graphic Design and Art Direction at NABA.

Paper_Bag_Mockup_1 copy 2
Free Doypack - Pouch Packaging Mockup
Free Banners on Building Mockup
Vehicle PSD Mockup copy 2

Take a look at several slides from the new brand manual.

Brand_Manual_Haribo_Beril_Ozsarac_Page_04
Brand_Manual_Haribo_Beril_Ozsarac_Page_09
Brand_Manual_Haribo_Beril_Ozsarac_Page_12
Brand_Manual_Haribo_Beril_Ozsarac_Page_08
Brand_Manual_Haribo_Beril_Ozsarac_Page_07
Brand_Manual_Haribo_Beril_Ozsarac_Page_10
Brand_Manual_Haribo_Beril_Ozsarac_Page_13
Brand_Manual_Haribo_Beril_Ozsarac_Page_14

NEXT PROJECT

Product Visualization

3D Modeling & Rendering