A complete rebranding of the iconic confectionery brand Haribo, including a refreshed visual identity and a comprehensive brand manual.
Branding
ABOUT THE PROJECT
The project explores a modernized approach while preserving the brand’s playful essence and nostalgic appeal.
May, 2024
An individual project developed as part of the Basic and Logo Design course during the first year of the BA in Graphic Design and Art Direction at NABA.
Take a look at several slides from the new brand manual.